From the aspect of brand awareness, bed linen & bedcover KINTAKUN brand has increasedsignificantly between 2010 and 2014. Until year 2010 awareness level of this brand did not enter into Top 10 for the same product category. But based on the results of research reportsof MARKETING magazine published in 2015, the KINTAKUN brand is ranked# 2 in terms of awaress brand for bed linen & local bedcover.
This could happened because they had massive campaign over a period of time 2010 – 2014, supported by the right campaign content and media strategy.
ARCOM helped realizing this achievement for 4 years in the same period of time.
Starting from TVC content for broadcast campaigns, graphic content for Out of Home (OOH) campaign and offline Point of Purchase to develop KINTAKUN’s digital assets starting from social media, owned media and YouTube Channel.
The research results of MARKETING magazine for the KINTAKUN brand is a proud fact because ARCOM can concretely provide real contributions to the client.
