In this project, ARCOM developed a very interesting digital platform.
This platform works as a ‘bridge’ between Above The Line (ATL) advertising & Below The Line (BTL) Campaign. This platform has advantages in the features resembling semi social media in the frontend and dashboard side, which contains a database of all related matters with BTL campaigns (events, workshops, brand activation, etc).
With this platform, Clients can analyze & measure the success of an event accurately and see
the impact of these events on sales and brand awareness in realtime, anytime and anywhere.
Furthermore, front end features are developed so it enables clients to do structured digital marketing and have much potential to create a strong viral effect.
