Author: jmihzamahendra

In this project, ARCOM developed a very interesting digital platform.

This platform works as a ‘bridge’ between Above The Line (ATL) advertising & Below The Line (BTL) Campaign. This platform has advantages in the features resembling semi social media in the frontend and dashboard side, which contains a database of all related matters with BTL campaigns (events, workshops, brand activation, etc).

With this platform, Clients can analyze & measure the success of an event accurately and see
the impact of these events on sales and brand awareness in realtime, anytime and anywhere.
Furthermore, front end features are developed so it enables clients to do structured digital marketing and have much potential to create a strong viral effect.

Supported by the experienced designer team, ARCOM helps several clients in Preparing & Producing Annual Reports__one of them is the bank bjb Syariah.

By prioritizing aesthetic aspects without forgetting the communication aspects of the brand, ARCOM prepared everything starting from the design concept, page layout, and copywriting until produce digital annual reports in softcopy format.

The implemented design is a design that can por

tray the spirit of bank bjb Syariah, and also represents their corporate culture. Ultimately, the objective of this design is to give a strong impressions to stakeholders about accountability, enthusiasm and commitment of bank bjb Syariah.

bank bjb is a 15th ranked national bank and the 1st regional bank in Indonesia that entrusts the development of its mobile banking services to ARCOM since 2018.

The latest version to be launched in this mid-2019 is updated from previous versions with changes in features & UI & UX which is very supporting.

ARCOM is trusted to redesign the front end and UI & UX from bjbDigi to appear more modern, contemporary and user friendly.

From the aspect of brand awareness, bed linen & bedcover KINTAKUN brand has increasedsignificantly between 2010 and 2014. Until year 2010 awareness level of this brand did not enter into Top 10 for the same product category. But based on the results of research reportsof MARKETING magazine published in 2015, the KINTAKUN brand is ranked# 2 in terms of awaress brand for bed linen & local bedcover.

This could happened because they had massive campaign over a period of time 2010 – 2014, supported by the right campaign content and media strategy.

ARCOM helped realizing this achievement for 4 years in the same period of time.

Starting from TVC content for broadcast campaigns, graphic content for Out of Home (OOH) campaign and offline Point of Purchase to develop KINTAKUN’s digital assets starting from social media, owned media and YouTube Channel.

The research results of MARKETING magazine for the KINTAKUN brand is a proud fact because ARCOM can concretely provide real contributions to the client.